Del Rey s Musical Style - 978 Words

Launching her start at local clubs around New York in her early adult years, Lana Del Rey began to make a name for herself. Born as Elizabeth Grant, she initially jumped around from many nicknames, such as May Jailer and Sparkle Jump Rope Queen, before settling on Lana Del Rey, which she chose because it reminded her of the coast of Florida. Highly influenced by artists from all genres, like Eminem, Bruce Springsteen, and Nancy Sinatra, Del Rey gains inspiration and incorporates her own sultry, seductive style through songs that effectively match with the characteristics of the indie pop genre. She conveniently fits into this genre largely due to her persona and her musical style. Del Rey’s musical style maintains a certain distinctiveness that brings life to the indie pop genre. Her songs habitually follow consistent themes, such as her infatuation with summer, her adoration of the ‘Lolita’ image, and her Americana pride. The genre itself is essentially comprise d of pop mixed with a relaxed and mysterious feel. â€Å"Indie† music is music that has a rare and distinguishing composition, while â€Å"pop† typically implies catchiness or comfortable listening. Also, it is typical for instruments to back the soft beats patented within the genre. Violins, for instance, can be heard in tracks like â€Å"Blue Jeans† and â€Å"Carmen†, both off of Del Rey’s 2012 debut album Born To Die. The genre is also big on the overall orchestral ambiance of the music, which can be heard in nearly every track.Show MoreRelatedA Short Note On The Great Gatsby By F. Scott Fitzgerald1278 Words   |  6 Pagesnatural process and transformation of other type of content (Martin, 2011). It is also called referencing an original idea that has previously been produced. In essence, it is to take an original work of art and turn it into a whole new idea or artistic style. The following essay will explore of how intertextuality is used in Baz Lurhmann’s â€Å"The Great Gatsby†. â€Å"The Great Gatsby† movie is based on a well-known book by F. Scott Fitzgerald’s, a well-known author that wrote American fiction. Maurer wroteRead MoreResearch: How did Cuba and Brazil Affect Popular Music, Culture and Dance in the 1940’s and 50’s?1305 Words   |  6 Pagesin the 1940’s and 50’s? A. Plan For Investigation How did Cuba and Brazil affect popular music, culture and dance in the 1940’s and 50’s? In this investigation I am going to establish what affects Cuba and Brazil had on popular music and dance. The first thing I’m going to do is discover how the music from Cuba and Brazil spread to America, the center of music. While doing my research I will be looking at what types of music were popular in Cuba and Brazil during the 40’s and 50’s as well asRead MoreCultural Industries in the Digital Age: Some Provisional Conclusions8715 Words   |  35 Pagesto domesticate the local repertoires of any country, to indigenize its production by establishing branches and even to bring about a decontextualized ‘globalized reconstruction’, such as ‘world cinema’, ‘world music’ and an international literary style (Garc ´a Canclini, 1999). Ä ± Nevertheless, concentration and commercialization bring about other farreaching muta tions in the selection of creative products and their consumption. This has attracted little attention, given its transcendent consequencesRead MoreOcd - Symptoms, Causes, Treatment131367 Words   |  526 Pagesby trained interviewers using a structured clinical interview (Brown, Di Nardo, Lehman, Campbell, 2001). Table 1.1 presents a summary of the DSM-IV-TR diagnostic criteria (APA, 2000). According to DSM-IV, a person must have either obsession(s) or compulsion(s) in order to have a diagnosis of OCD, and the vast majority of diagnosable individuals experience both types of symptoms (Foa Kozak, 1995). To qualify as an obsession, the thought, image, or impulse A Diagnostic Enigma TABLE 1.1. Summary

Different Methods Of Qualitative Research - 1313 Words

This essay will look at the qualitative approaches to research and look into more detail at the main traditions and theoretical approaches to qualitative research, the main research methods associated with qualitative research; and the main criticisms that are frequently levelled at qualitative research. There are many different definitions of qualitative research; one definition that defines it well is; â€Å"a means for exploring and understanding the meaning individuals or groups ascribe to a social or human problem. The process of research involves emerging questions and procedures, data typically collected in the participant’s setting.† (Creswell, J. 2009) There are many different methods of qualitative research and the approaches used include narrative, phenomenology, grounded theory, ethnography and case study. The narrative approach retells a person’s story across time; it explores what the story means and the lessons to be learnt from it. The goal of phenomenological research is to describe participants’ experiences in a specific context and understand a phenomenon. Grounded theory research looks at a process, an action or an interaction with the goal of developing a theory. The researcher attempts to derive a general, abstract theory of a process, action, or interaction grounded in the views of participants in a study. This process involves using multiple stages of data collection and the refinement and interrelationship of categories of information (Strauss Corbin,Show MoreRelatedDifferent Types Of Methods That Can Be Used For Qualitative Research889 Words   |  4 PagesQualitative Data Collection There are several types of methods that can be used for qualitative research. They include ethnographic, case study, phenomenological, ground theory, and critical study. The following will detail what the methods are and how they could be used in a classroom at Stephen Decatur Middle School. The research question being utilized for each example scenario is â€Å"will the use of audio books increase engagement for seventh grade special education students during independentRead MoreThe Social Construction Of Experience1437 Words   |  6 PagesIn particular, qualitative researchers tend to focus more on the social-constructed reality and the contextual influence, interaction and constraints between the researcher(s) and the participants. They are interested in finding answers to questions that focus on the â€Å"social construction of experience and how meaning is created† (Cooper White, 2012, p. 15). However, quantitative researchers â€Å"emphasize measurement and analysi s, and focus on product rather than process† (Cooper White, 2012, p.Read MoreQualitative Quantitative Research Methods1047 Words   |  5 PagesQualitative amp; Quantitative Research Methods PSY 326 Dr. Willow Aureala March 29, 2011 Qualitative amp; Quantitative Research Methods There are two types of research methods: qualitative and quantitative. Qualitative research methods are complex meaningful analyses characterized by processes and meanings that are not measured in terms of mathematical measurements. Quantitative research however, relies and builds on mathematical procedures and methods, such as frequency, quality, amountRead MoreQualitative And Quantitative Research Methods936 Words   |  4 PagesQualitative and quantitative research methods are two alternative applications for research methods. Both are very different in how data is collected, what data is collected, and how data is measured. Both of these research methods are utilized amongst the major areas of psychology and the social sciences. This paper will provide a brief description of qualitative and quantitative methods, provide the differences between the two approaches along with the terminology used for both; I will alsoRead MoreThe Three Methods Of Research1201 Words   |  5 Pa gesjournal this week focuses on the three methods of research to include qualitative, quantitative and mixed, (Creswell, 2014). Qualitative research provides the life story through narration, so we are able to identify and understand the human and social situation, (Creswell, 2014). Quantitative research focuses on the statistics, to include analyzing experimental data or survey outcomes, (Creswell, 2014). This method establishes the numeric aspects of research. According to the author, Creswell,Read MoreQualitative Design Chart Essay1097 Words   |  5 PagesQualitative Design Chart The type of data collection for a qualitative research study depends on the research design. The qualitative design itself originates out of the disciplines and flow throughout the process of research (Creswell, 2014). Creswell (2014) recommends narrative, phenomenology, ethnography, case study, and grounded theory as common qualitative research methods. These were recommended because of they are popular across the social and health and science research studies. HaysRead More Research Methods1483 Words   |  6 PagesAnalyze of research in averagely can be accounted as an aim for understanding or a systematic study in search of information to shape or accept achievable facts. There are two mainly different ways of research. First, there is the basic research that appears not to go into the study field and the second, way is the applied research that studies given area into the aspect. It applies to resolve, understand and advance the methods and systems that are used in the sear ch for human understanding of abnormalRead MoreThe Definition Of Science And Research Methods1189 Words   |  5 PagesWhat is science? A brief elaboration of the definition of science and research methods INTRODUCTION Science is a complex activity, which may be defined in a number of ways. To unite both the process and the product of science, one way to define science is as a process of constructing predictive conceptual models (Gilbert, 1991). Gilbert (1991) states, when referring to Kuhn (1970, Lunetta Hofstein (1981), Miller (1978) and Stevens Collins (1980) that in essence, ‘’the definition of scienceRead MoreQuantitative, Qualitative And Quantitative Methodologies804 Words   |  4 PagesIntroduction Along with qualitative and quantitative methodologies in research, the trend of combining both qualitative and quantitative methodologies is widely used and increasingly articulated, attached to research practice and recognized as the third major research approach or research paradigm (Johnson, Onwuegbuzie Turner, 2007). As cited by Anaf and Sheppard (2007), Key in 1997 suggested the theory and meaning, qualitative and quantitative methodologies are distinct. A qualitative methodology’s focusRead MorePrimary Sources Of Primary Research1231 Words   |  5 Pages1. Primary research, or research using primary sources, is first hand data and / or resources. In other words researchers are collecting data themselves. Primary sources are also examples of primary research; for example, when writing an essay on the Roman Empire, a diary or painting of that time is a primary source (also called the original source or original evidence) it has not been altered and is the closest real source information to the topic. Secondary research on the other hand involves

Compare and contrast the accounts of childhood Essay Example For Students

Compare and contrast the accounts of childhood Essay Compare and contrast the accounts of childhood in Half-past Two and Leaving School. How successful is each poet in depicting a childs experience of the world? Half-past Two and Leaving School both explore the thoughts and feelings of young boys. There is a theme of fear evident in both poems. This engages an experience endured by both children that involves the concept of not understanding certain aspects of life, especially the parts that are new and unfamiliar. Half-past Two is set in a typical school and the central character is a young boy. The title of this poem is strongly related to its content and theme. Time plays an important role in this poem and is emphasized when Fanthorpe uses a child-like style of language. Timetogohomenowtime, TVtime Leaving School is set in a boarding school. The main character in this poem is also a young boy. Time does not play a big role in this poem but it is still an important aspect. The theme of this poem is the fear of being alone in new school. The type of language used by Williams is similar to that of Half-past Two but there are subtle differences. Leaving School does use a child-like style of language but tit is more formal than that of Half-past Two. The formality of this language reflects the boys surroundings. I liked all the waiting we had to do at school but I didnt like the work To write a poem that uses a child-like style of language it is essential that you exaggerate every small detail. When a poem is written in hindsight it helps the poet be more descriptive. Also they can select certain pieces of information they recollect and they can use a partial view of a particular event. He did Something Very Wrong (I forget what it was) In both poems there is an authority figure. In Half-past Two it is the teacher and in Leaving School the Headmasters wife. The teacher plays a very important role in Half-past Two as she creates the boys fear of time. (Being cross, shed forgotten she hadnt taught him Time The headmasters wife in Leaving School is just as significant as she helps to unintentionally exacerbate the boys fear of being alone and making mistakes at his new school. She had my toothbrush in her hand she wanted to know why it was dry Capital letters are used in Half-past Two and Leaving School to add empathy to things that seem important to a child but insignificant and minor to an adult. And She said hed done Something Very Wrong Half-past Two has a rhythmic pattern. This pattern is constant almost throughout the poem but in the eighth stanza the pace of the poem slows down dramatically since the rhythm has stopped and the pattern is altered. Into the air outside, into ever There is also evidence of this in Leaving School I said I dont know then I started saying nothing Using this technique allows the poet to give the reader time to dwell on the text, understand it better and look for a hidden meaning or moral. Leaving School is written in free verse; it has no set rhythm or pattern. Williams has done this intentionally, it helps make the style of language he is using more effective. The pace in Leaving School is extremely different to that of Half-past Two. It is very slow almost persistently throughout the poem. I believe Williams has done this so it reads like a story, this effectively helps you understand it better. The pace virtually stops at the very last line of the poem. I was miles away with my suitcase leaving school This line is quite ambiguous, as we do not actually know whether this is reality or just a vision. .ub2320442f653c0a6aef8d78204e6dfe9 , .ub2320442f653c0a6aef8d78204e6dfe9 .postImageUrl , .ub2320442f653c0a6aef8d78204e6dfe9 .centered-text-area { min-height: 80px; position: relative; } .ub2320442f653c0a6aef8d78204e6dfe9 , .ub2320442f653c0a6aef8d78204e6dfe9:hover , .ub2320442f653c0a6aef8d78204e6dfe9:visited , .ub2320442f653c0a6aef8d78204e6dfe9:active { border:0!important; } .ub2320442f653c0a6aef8d78204e6dfe9 .clearfix:after { content: ""; display: table; clear: both; } .ub2320442f653c0a6aef8d78204e6dfe9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub2320442f653c0a6aef8d78204e6dfe9:active , .ub2320442f653c0a6aef8d78204e6dfe9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub2320442f653c0a6aef8d78204e6dfe9 .centered-text-area { width: 100%; position: relative ; } .ub2320442f653c0a6aef8d78204e6dfe9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub2320442f653c0a6aef8d78204e6dfe9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub2320442f653c0a6aef8d78204e6dfe9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub2320442f653c0a6aef8d78204e6dfe9:hover .ctaButton { background-color: #34495E!important; } .ub2320442f653c0a6aef8d78204e6dfe9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub2320442f653c0a6aef8d78204e6dfe9 .ub2320442f653c0a6aef8d78204e6dfe9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub2320442f653c0a6aef8d78204e6dfe9:after { content: ""; display: block; clear: both; } READ: A cream cracker under the settee by Alan Bennett EssayAmbiguity is also present in the central characters of both poems. From the readers point of view, we have limited knowledge about either of the characters. We know that both poems are written from the viewpoint of young boys but we know next to nothing about the personality, characteristics or traits of these boys. Both poems have contrasting moods and endings. Leaving School has a melancholy mood and the poem is left unresolved, without closure. We are left wondering whether the boy did leave school or was it just a dream. Half-past Two contrastingly is resolved, it has closure and its more is fun, almost comical. Because it reads like a nursery rhyme/fairytale story, it has a predictable, conventional happy ending. So she slotted him back into schooltime In conclusion Half-past Two and Leaving School have similarities but they differ a great deal more. Williams and Fanthorpe have been very successful in depicting a childs experience of the world. The pace, styles of language and setting have all been key factures in helping to make these two poems successful and fun to read.

Metric Essays - 9, , Term Papers, Research Papers

Metric The metric system vs. the U.S. system. I have looked all over the Internet and it is really hard to find a page that is all for converting to the metric system. I feel the same way I think that our way is fine it will be to confusing for a lot of people to figure it out. Things are working fine now why do anything to change it. There are problems that would occur if we changed, there are good things. If we changed the system of measurement that would change everything and that would be difficult for the older people who are unable to remember how to convert to the metric system. They decided that it was not a good idea to go to the metric system because, then they would have to change everything and that would cost trillions of dollars to do so they decided to stick with the way that the U.S. has always used. That was about twenty years ago. I think that was a good idea because there are so many things that are so accustomed to this way. They have changed some things around like engines so that they can be sold all over the world. The companies that have changed are Koehler and Briggs and Striations. Koehler has changed over completely over to the metric way so that they are able to make more by having the ability to be sold everywhere. I think that that is a wonderful thing to do and I am sure that the profits are showing an increase because of it. It had to be really costly to make all of the changes to There machines that make the engines and I think that they are so happy that they made those changes. The Briggs and Striations haven't completely converted yet and they are having lots of problems selling to the rest of the world, when they are not designed to be worked on in all areas of the world. I think that they will make it so that it is easier to be worked on in other countries but I don't think that they will change it completely because they don't want to give in completely to that market then they may be losing out on some of the things here that they should be focusing on. I like the fact that we are making these wonderful things for others but I hope that we don't lose sight of the fact that we don't have to change things around for this country. We will always use the U.S. system no matter how much changes it because that is the way that we do things here, everyone isn't making changes to suite the other countries. I hope that it stays that way for a long time. Those are just a few things that would be affected and there are so many more, would you like to be the one to blame if this went wrong. I think that there is way too much at risk, and there is no sense in bothering something that works rather well already. So think that they should just leave well enough alone. Works Cited Metricsucks.com Gumbopages.com/metric The metric system vs. the U.S. system. I have looked all over the Internet and it is really hard to find a page that is all for converting to the metric system. I feel the same way I think that our way is fine it will be to confusing for a lot of people to figure it out. Things are working fine now why do anything to change it. There are problems that would occur if we changed, there are good things. If we changed the system of measurement that would change everything and that would be difficult for the older people who are unable to remember how to convert to the metric system. They decided that it was not a good idea to go to the metric system because, then they would have to change everything and that would cost trillions of dollars to do so they decided to stick with the way that the U.S. has always used. That was about twenty years ago. I think that was

Tips for Fighting with Inferiority Complex

Tips for Fighting with Inferiority Complex How to Struggle With the Feeling of Inferiority What is interiority? How to realize you have it? How to overcome it? If you want to learn about it, then continue reading. Where the Inferiority Complex Comes from When someone criticizes you or you see somebody doing something better than you, this may drive you to the idea to eliminate your weaknesses. It motivates you to become better in that area, so that you stop feeling inferior. You improve yourself and finally become more self-confident. However, there are people who have such a strong feeling of inferiority that it is not useful anymore. Such inferiority complex paralyzes a person, instead of motivating him or her. As a result, a person feels extreme shyness, worthless, and social anxiety. How to Struggle with This Feeling Stop comparing yourself to others Comparison may cause not only the feeling of inferiority but the feeling of superiority, too. However, look at this issue closer: why is everyone better than you? We tend to concentrate on peoples best qualities and then to compare ourselves to them. In reality, it is unavoidable that some people are better than you are just because they definitely spend more time practicing in a particular field. When you compare yourself to someone who succeeds in something, you probably neglect other areas of that persons life. So, just stop doing it. Accept yourself and appreciate your uniqueness. Stop using social media so much This advice is one of the best practical tips and insights on how to overcome that feeling of inferiority. When you see other peoples pictures on Facebook, you may experience inferiority or self-doubt. But you should realize that we usually present just the best parts of our lives in social networks. Everyone has sad or boring days in their lives, which are just edited out from Facebook. Stop trying to hide your flaws The inferiority complex psychology often presupposes such habit. People who are insecure about their appearance try to hide their flaws. They tend to wear baggy black closes if they do not like their bodies. They always try to strike certain poses in photos. They constantly check their reflection in mirrors. They are wearing too much makeup. All of these examples are the ways of trying to control how the surrounding people see you, so that you can avoid their judgment of particular qualities. Nevertheless, you should realize that all that just makes you feel more depressed and self-conscious. Stop doing it. You should realize that most people might even not notice your flaws until you focus on hiding them.

Spanish Words for Snow and Winter Weather

Spanish Words for Snow and Winter Weather An urban legend has it that the Eskimo language has 25 (or many more, depending on the version) words for snow. While the statement is seriously flawed, it does have some truth to it: Living languages, by their very nature, come up with the words or means to describe nearly everything that people talk about and to differentiate among them. While Spanish may not be a language instantly associated with snow - most Spanish-speaking countries are in moderate climates - it has plenty of words and phrases for the white stuff, as this listing shows. Words and Phrases for Snow and Related Phenomena el agua nieve, el aguanieve: sleet, rain mixed with snowel chubasco: intense snow showerla conchesta: large snowdriftcopo, copo de nieve: snowflakela cornisa de nieve: cornicela cubiera de nieve: snow covercubierto de nieve: snow-coveredel cà ºmulo de nieve: snowdriftla escarcha: frostescarchado: covered with frostel glaciar: glacierla granizada: hailstormel granizo: hail, sleet, hailstone. The verb form is granizar.el granizo blando: soft hail, graupel, snow pelletla helada: frosthelado: (adjective) frozen, very coldel hielo: icela nevada: snowfall; the amount of snow that has fallen over a period of time without interruptionel nevado: snow-capped mountain, snowcap (Latin American usage)nevar: to snow (The Spanish verb is defective in that it is used only in the third-person singular form.)la nevasca: fallen snow, snowfall, snowstorm, blizzardla nevazà ³n: snowstorm (word used in parts of South America)el nevero: permanent mountain snowfield or the snow in such a snowfieldla nieve : snowla nieve amontanada: driven snow la nieve artificial: artificial snowla nieve derretida: melted snow, snowbrothla nieve dura: crusty snow, packed snowla nieve fresca: fresh snowla nieve fusià ³n: snow that becomes almost liquid when it is skied or slid uponla nieve hà ºmeda: wet snowla nieve medio derretida: slushla nieve polvo: powder snow; a more colloquial term is nieve azà ºcar. meaning sugar snowla nieve primaveral: spring snowlas nieves: snowfallla nieve seca: dry snowla nieve virgen: virgin snowla piedra: hailstone (the word can refer to any type of stone)la rfaga: flurry (the word can also be used to refer to a rain shower)la tormenta de nieve: snowstormla ventisca: blizzardventiscar, ventisquear: to blow snow with a strong wind, to blow a blizzardel ventisquero: snowdrift Spanish Words for Items or Situations Related to Snow aislado por la nieve: snowbound, snowed under, snowed inel alud: avalanchela avalancha: avalanchebloqueado por la nieve: snowbound, snowed under, snowed inla bolita de nieve, la bola de nieve: snowballlas cadenas para nieve: snow chainscegado por la nieve: snow-blindel esquà ­: skiesquiar: to skila motonieve: snowmobileel muà ±eco de nieve: snowmanla quitanieve, la quitanieves: snowplowla raqueta de nieve: snowshoeel snowboard: snowboardla tabla para nieve: snowboardel traje de invierno: snowsuit, winter clothing Translations of English Words or Phrases Using snow Blancanieves: Snow Whitetomarle el pelo a alguien: to do a snow job on someonela nieve, la cocaà ­na: snow (slang term meaning cocaine)el raspado: snowcone (term used in parts of Latin America) Sample Sentences Siguià ³ nevando todo el dà ­a. (It kept on snowing  all day.)Si has llegado a tu destino y continà ºa granizando, no salgas del coche hasta que pare o se debilite la tormenta. (If you have arrived at your destination and it keeps on hailing, dont leave your car until it stops or the storm weakens.)El frà ­o de la noche originà ³ una capa de hielo en el parabrisas. (The cold of the night created a layer of ice on the windshield.)La nieve dura es una de las nieves ms difà ­ciles de esquiar. (Packed snow is one of the most difficult snows for skiing.)El nieve polvo de Colorado es legendaria. (The powder snow of Colorado is legendary.)Los turistas de la motonieve han llegado a la meta, totalmente agotados pero muy satisfechos. (The snowmobile tourists have arrived at the destination, totally worn out but very satisfied.)Corrà ­amos el riesgo de quedar bloqueados por la nieve. (We ran the risk of remaining snowed in.)Una fuerte nevada cayà ³ en las altas cumbres, donde la gente llegà ³ a armar muà ±ecos. (A heavy snowfall fell in the high peaks, where people arrived to build snowmen.)

Various Coursework Example | Topics and Well Written Essays - 1250 words

Various - Coursework Example The founder of Keep a Child Alive Organization, Leigh Blake was inspired to initiate the organization in 2003 after a life changing encounter at an AIDS Research and Family Care Clinic, an institution which she funds, located in Mombasa, a coastal town in Kenya. A single mother named Anne brought her three-year-old son for medicinal care, and she refused to leave the institution until she got â€Å"drugs that you have in the States for your children.† Blake, who had been previously involved in several AIDS campaigns through her musical career background and film career, agreed to pay for the drugs that Anne’s son needed. By so doing this, the Keep a Child Alive idea was cultivated (KCA, 2014). The medications that Anne’s son needed were valued at 12000 dollars a year from New York University AIDS Research Department. It did not take long before word of Blake’s work inspired other artists, film stars, and even medical practitioners. Peter Edge became the fi rst donor and soon after music sensation; Alicia Keys joined the foundation as the Keep a Child Alive Organization (KCA) global Ambassador. In 2003, KCA- Keep a Child Alive foundation was founded officially. The Kenyan clinic that marked Blake`s turning point became a model facility to inspire other facilities in the African continent and the developing third world countries. Keep a Child Alive Foundation focuses on bringing attention of the great AIDS epidemic that threatens and shreds the population of sub-Saharan Africa and the rest of third world developing countries. Keep a Child Alive Foundation`s efforts focus primarily on sub-Saharan Africa since it is the most affected region in the world. The sub-Saharan region of Africa host`s sixty-four percent of all HIV-infected persons. The foundation facilitates access to ARV - Anti-Retroviral Virus- medicines, a wide series of support services which

Write an essay Example | Topics and Well Written Essays - 500 words - 1

Write an - Essay Example Black represents boldness while whi represents light. Indeed, this piece of art is a reflection of a traditional era but there is life in it. First impression: My first impression of this piece of art was hilarious and I was so fascinated about the way it looked liked. The piece of art was so gigantic and resembling a true image of a living human being. However, what impressed more about this piece of art was the size. Extended viewing: Even the biggest person I have ever imagined could not match the size of the person portrayed by this sculpture. My initial impression about this piece of art was positive since it shows a high degree of artistry skill where a true image of a living human being can be designed using different types of material such as metal and bronze. Line: line is emphasized in the form of height in this piece of art. Height entails that the sky is the limit and this implies that human beings can achieve anything they want in their lives if they commit themselves to that particular action. The human beings are endowed with the brains and they can achieve whatever they want in order to improve their lives. Space: The other element of art portrayed in this piece is related to space. It can be observed that the piece of art is proportionally presented meaning that it occupies adequate space to be in control of the surrounding environment. The space shows that the person represented has free movement and can control the environment around him. Balance: The principle of design that is emphasized in this piece of art is related to the aspect of balance. Apart from the enormous height of the piece of art, it can be seen that it is balanced and firmly upright. This reflects great skill of the artist to show that they can defy other natural elements that can otherwise make it impossible for such a huge feature to stand upright. The colors are also balanced in order to make the art attractive to the viewer. These

Body language Essay Example for Free

Body language Essay I wasnt too sure on what to wear when I performed my interaction. From previous research into communication I am aware that this can affect the quality of communication. For example dark and gloomy clothes sometimes can indicate you being in bad mood and could prevent clients approaching you. However if you were to wear bright and colourful clothes then it would give the impression that you are happy and friendly and easier to approach. I decided to go for clothes in the middle of bright and dark, however I am still unsure whether this had an effect on the communication shown. At the end of my interaction I gave a member of the group my questionnaire to fill in about the interaction (appendix 1). I wanted to make sure that I gained some feedback from interaction to see whether I was effective in achieving my purpose. I structured that questionnaire very simply, and clear so the child would have no problem in being able to fill it in. the child who I asked to complete my questionnaire filled it all in, and they ticked YES for every box. This would indicate to me that my interaction was a success on the basis of that it was fun, exciting, and there was nothing too bad that affected them in the interaction. This would show that I was successful in achieving my purpose, which to me is a great accomplishment. I got some feedback from this pupil on the questionnaire which was very interesting and useful, however I wanted to make sure that I had an assessment sheet filled in about me to look more specifically at my skills that I demonstrated, what was good about them, what was bad and also to see if I achieved my purpose. Therefore I gave Mrs Paterson, an observation sheet about me to fill in (appendix 2) you can see from the sheet that Mrs Paterson rated me highly on most of the skills. However there were a few points which she had to make. PERSONAL IMPROVEMENTS AND ACTION PLAN One of my main problems that occurred during this interaction was that I found it very hard to observe the type of communication, group layout which was going on as well as performing my own personal communication skills within the group. I think that if I was going to do the interaction again I would probably video record it therefore I could go back and see what I did wrong but also what type of communication skills and patterns occurred. This would be a very effective way in which I could evaluate myself critically in order to create a more efficient action plan. I expressed before about how I felt very nervous and intimidated by the interaction. I think that this could be improved by practice, and just making sure that I remain as calm as I possibly can. Being aware of my body language too is essential too. I also feel that to improve the quality of the interaction I would need to find out ways in which I could include other group members, which were lacking in joining in. I am not entirely sure on a method which I could choose to help me learn this other than teacher training, and obviously this is not possible. However what would be possible is to talk to some teachers, to find out information about how to make clients feel valued and belonged within the group more than what I know already. I gave the observation sheet to Mrs Paterson to write about my interaction. Mrs Paterson did rate me slightly lower on a couple of issues. These were really useful to me in aiding me to create a realistic action plan. For example she quoted: Tone of voice at times she found it difficult to calm her voice down, due to nervousness. Â  Appropriate responsiveness and calmness again Leanne found it hard at times to remain calm, however it did improve towards the end. I completely agree with the comments that Mrs Paterson made about my poor communication. I knew that I was finding it hard to calm down and make my voice and body language relaxed during the interaction. I did feel that I made an improvement towards the end whilst I got into the activity more. This is definitely something I need to work on and improve for further interactions such as this. I am going to make a conscious effort to improve on the poor things about my interaction, because it is vital that I can be effective whilst communicating. Im going to make sure that when Im in an interaction such as this I am going to try and calm myself down before I enter the group interaction. There were so many things that I have become aware or further whilst doing this interaction. And again I feel that it is essential for me to be trained, or get more experience in interacting within a group. For me to improve my interaction I would need to study my assessment sheet to look at where I went wrong, and how I could improve it to make sure that a next interaction is Im proved and that I have learnt from my poor communication. CONCLUSION This experience has been a very large learning experience for me. Before this I had learnt about all the different types of effective communication, however I never actually knew how incredibly difficult it is to put them into practice. There is so much for and health and care social worker to remember when interacting with their clients. I think that it takes a very talented person to be good at their job within this area. I enjoyed my interaction with the group so much, and I have already decided to go back in the future, to try my group interaction to perhaps try out my action plan. What made this experienced even more enjoyable is the fact that the children relished the activity as much as what I did. When I went to go after my interaction I was actually disappointed on how quickly the time had gone. The children who I was working with seemed to have formed a bond with me and were also upset to see me go too. I think that I was very successful in achieving my purpose of the interaction, and this was reflected through not only the effective communication skills I demonstrated but also that of the amount of enjoyment we all experienced. This has certainly given me a lot to contemplate on, I have learn a lot about myself, as well as how imperative effective communication is in this type of setting. Another thing, which I think has been a vital learning point, is the fact that health and social care workers give so much to their clients. Teachers need to make sure that they are demonstrating communication skills the whole time, but also to leave their own personal or emotional problems at home, because it can effective the relationships between them and the clients. This must be extremely hard to do. I would imagine that this job is very satisfying.

The Land is Mine Essay -- Hebrew Scriptures

The author identifies and analyzes six discrete land ideologies found in the Hebrew Scriptures that have influenced its readers. (preface) In his book land refers to not only as physical realities where there is dirt and rocks, and where plants are growing, and where humans build their cities. Land refers to a social symbol with a range of meanings in which we construct its meanings for ourselves.(p.1) A subtle distinction between theology and ideology can be ; biblical theology is the doctrine and discourse about God expressed within a biblical literary unit that reflect the living faith of a given community, and Biblical ideology is a wider complex of images and ideas that may employ theological doctrines, traditions, or symbols to justify and promote the social, economic, and political interests of a group within society.(p.10) The evidence that they both are closely interrelated can be found in the biblical Prophets such as Jeremiah or Amos The author has taken five basic categories of analysis for exploring the land ideologies. ; Dominant images of the land, Location of God ( what is God’s position relative to the land?), Locus of power in the land (locus of power and interest), Charter justifying entitlement to the land (who is justified in claiming and why?), Rights to/of the land (what rights do people have to the land?) (p.14) Land as the Source of Wealth: A Royal Ideology This justifies the king’s right to control and rule the kingdom and basically â€Å"to this royal land ideology are the concepts of the land as the source of wealth, the divine right of the monarch to appropriate that wealth, and the entitlement of the monarch as God’s representative to have dominion over the whole earth as an empire.†(p.17) The author ... ...tes respect the ownership of the land YHWH holds. YWH is a local landowner and the land is YHWH’s extended sanctuary.(p.99) Land as Host Country: An Immigrant Ideology Abraham immigrated with his household to Canaan to settle down. In the course of Abraham’s journey to the land, he did not have to confront with hostile indigenous people; it is written â€Å"They set forth to go to the land of Canaan, and they came to the land of Canaan.† (Gen. 12:5) (p.118) Abraham shared the land through generous grants, peaceful negotiations, or legal purchase. Abraham found God at sacred sites. Abraham’s rights and responsibilities were not those of a monarch or conqueror, but involve acknowledging YHWH as the host deity, teaching justice to the Abraham household, establishing peaceful relations with the peoples of the land, and dealing justly with the land itself.(p.132)

Angels Demons Chapter 49-50

49 Langdon and Vittoria stood alone now outside the double doors that led to the inner sanctum of the Secret Archives. The decor in the colonnade was an incongruous mix of wall-to-wall carpets over marble floors and wireless security cameras gazing down from beside carved cherubs in the ceiling. Langdon dubbed it Sterile Renaissance. Beside the arched ingress hung a small bronze plaque. ARCHIVIO VATICANO Curatore: Padre Jaqui Tomaso Father Jaqui Tomaso. Langdon recognized the curator's name from the rejection letters at home in his desk. Dear Mr. Langdon, It is with regret that I am writing to deny†¦ Regret. Bullshit. Since Jaqui Tomaso's reign had begun, Langdon had never met a single non-Catholic American scholar who had been given access to the Secret Vatican Archives. Il gaurdiano, historians called him. Jaqui Tomaso was the toughest librarian on earth. As Langdon pushed the doors open and stepped through the vaulted portal into the inner sanctum, he half expected to see Father Jaqui in full military fatigues and helmet standing guard with a bazooka. The space, however, was deserted. Silence. Soft lighting. Archivio Vaticano. One of his life dreams. As Langdon's eyes took in the sacred chamber, his first reaction was one of embarrassment. He realized what a callow romantic he was. The images he had held for so many years of this room could not have been more inaccurate. He had imagined dusty bookshelves piled high with tattered volumes, priests cataloging by the light of candles and stained-glass windows, monks poring over scrolls†¦ Not even close. At first glance the room appeared to be a darkened airline hangar in which someone had built a dozen free-standing racquetball courts. Langdon knew of course what the glass-walled enclosures were. He was not surprised to see them; humidity and heat eroded ancient vellums and parchments, and proper preservation required hermitic vaults like these – airtight cubicles that kept out humidity and natural acids in the air. Langdon had been inside hermetic vaults many times, but it was always an unsettling experience†¦ something about entering an airtight container where the oxygen was regulated by a reference librarian. The vaults were dark, ghostly even, faintly outlined by tiny dome lights at the end of each stack. In the blackness of each cell, Langdon sensed the phantom giants, row upon row of towering stacks, laden with history. This was one hell of a collection. Vittoria also seemed dazzled. She stood beside him staring mutely at the giant transparent cubes. Time was short, and Langdon wasted none of it scanning the dimly lit room for a book catalog – a bound encyclopedia that cataloged the library's collection. All he saw was the glow of a handful of computer terminals dotting the room. â€Å"Looks like they've got a Biblion. Their index is computerized.† Vittoria looked hopeful. â€Å"That should speed things up.† Langdon wished he shared her enthusiasm, but he sensed this was bad news. He walked to a terminal and began typing. His fears were instantly confirmed. â€Å"The old-fashioned method would have been better.† â€Å"Why?† He stepped back from the monitor. â€Å"Because real books don't have password protection. I don't suppose physicists are natural born hackers?† Vittoria shook her head. â€Å"I can open oysters, that's about it.† Langdon took a deep breath and turned to face the eerie collection of diaphanous vaults. He walked to the nearest one and squinted into the dim interior. Inside the glass were amorphous shapes Langdon recognized as the usual bookshelves, parchment bins, and examination tables. He looked up at the indicator tabs glowing at the end of each stack. As in all libraries, the tabs indicated the contents of that row. He read the headings as he moved down the transparent barrier. Pietro Il Erimito†¦ Le Crociate†¦ Urbano II†¦ Levant†¦ â€Å"They're labeled,† he said, still walking. â€Å"But it's not alpha-author.† He wasn't surprised. Ancient archives were almost never cataloged alphabetically because so many of the authors were unknown. Titles didn't work either because many historical documents were untitled letters or parchment fragments. Most cataloging was done chronologically. Disconcertingly, however, this arrangement did not appear to be chronological. Langdon felt precious time already slipping away. â€Å"Looks like the Vatican has its own system.† â€Å"What a surprise.† He examined the labels again. The documents spanned centuries, but all the keywords, he realized, were interrelated. â€Å"I think it's a thematic classification.† â€Å"Thematic?† Vittoria said, sounding like a disapproving scientist. â€Å"Sounds inefficient.† Actually†¦ Langdon thought, considering it more closely. This may be the shrewdest cataloging I've ever seen. He had always urged his students to understand the overall tones and motifs of an artistic period rather than getting lost in the minutia of dates and specific works. The Vatican Archives, it seemed, were cataloged on a similar philosophy. Broad strokes†¦ â€Å"Everything in this vault,† Langdon said, feeling more confident now, â€Å"centuries of material, has to do with the Crusades. That's this vault's theme.† It was all here, he realized. Historical accounts, letters, artwork, socio-political data, modern analyses. All in one place†¦ encouraging a deeper understanding of a topic. Brilliant. Vittoria frowned. â€Å"But data can relate to multiple themes simultaneously.† â€Å"Which is why they cross-reference with proxy markers.† Langdon pointed through the glass to the colorful plastic tabs inserted among the documents. â€Å"Those indicate secondary documents located elsewhere with their primary themes.† â€Å"Sure,† she said, apparently letting it go. She put her hands on her hips and surveyed the enormous space. Then she looked at Langdon. â€Å"So, Professor, what's the name of this Galileo thing we're looking for?† Langdon couldn't help but smile. He still couldn't fathom that he was standing in this room. It's in here, he thought. Somewhere in the dark, it's waiting. â€Å"Follow me,† Langdon said. He started briskly down the first aisle, examining the indicator tabs of each vault. â€Å"Remember how I told you about the Path of Illumination? How the Illuminati recruited new members using an elaborate test?† â€Å"The treasure hunt,† Vittoria said, following closely. â€Å"The challenge the Illuminati had was that after they placed the markers, they needed some way to tell the scientific community the path existed.† â€Å"Logical,† Vittoria said. â€Å"Otherwise nobody would know to look for it.† â€Å"Yes, and even if they knew the path existed, scientists would have no way of knowing where the path began. Rome is huge.† â€Å"Okay.† Langdon proceeded down the next aisle, scanning the tabs as he talked. â€Å"About fifteen years ago, some historians at the Sorbonne and I uncovered a series of Illuminati letters filled with references to the segno.† â€Å"The sign. The announcement about the path and where it began.† â€Å"Yes. And since then, plenty of Illuminati academics, myself included, have uncovered other references to the segno. It is accepted theory now that the clue exists and that Galileo mass distributed it to the scientific community without the Vatican ever knowing.† â€Å"How?† â€Å"We're not sure, but most likely printed publications. He published many books and newsletters over the years.† â€Å"That the Vatican no doubt saw. Sounds dangerous.† â€Å"True. Nonetheless the segno was distributed.† â€Å"But nobody has ever actually found it?† â€Å"No. Oddly though, wherever allusions to the segno appear – Masonic diaries, ancient scientific journals, Illuminati letters – it is often referred to by a number.† â€Å"666?† Langdon smiled. â€Å"Actually it's 503.† â€Å"Meaning?† â€Å"None of us could ever figure it out. I became fascinated with 503, trying everything to find meaning in the number – numerology, map references, latitudes.† Langdon reached the end of the aisle, turned the corner, and hurried to scan the next row of tabs as he spoke. â€Å"For many years the only clue seemed to be that 503 began with the number five†¦ one of the sacred Illuminati digits.† He paused. â€Å"Something tells me you recently figured it out, and that's why we're here.† â€Å"Correct,† Langdon said, allowing himself a rare moment of pride in his work. â€Å"Are you familiar with a book by Galileo called Dialogo?† â€Å"Of course. Famous among scientists as the ultimate scientific sellout.† Sellout wasn't quite the word Langdon would have used, but he knew what Vittoria meant. In the early 1630s, Galileo had wanted to publish a book endorsing the Copernican heliocentric model of the solar system, but the Vatican would not permit the book's release unless Galileo included equally persuasive evidence for the church's geo centric model – a model Galileo knew to be dead wrong. Galileo had no choice but to acquiesce to the church's demands and publish a book giving equal time to both the accurate and inaccurate models. â€Å"As you probably know,† Langdon said, â€Å"despite Galileo's compromise, Dialogo was still seen as heretical, and the Vatican placed him under house arrest.† â€Å"No good deed goes unpunished.† Langdon smiled. â€Å"So true. And yet Galileo was persistent. While under house arrest, he secretly wrote a lesser-known manuscript that scholars often confuse with Dialogo. That book is called Discorsi.† Vittoria nodded. â€Å"I've heard of it. Discourses on the Tides.† Langdon stopped short, amazed she had heard of the obscure publication about planetary motion and its effect on the tides. â€Å"Hey,† she said, â€Å"you're talking to an Italian marine physicist whose father worshiped Galileo.† Langdon laughed. Discorsi however was not what they were looking for. Langdon explained that Discorsi had not been Galileo's only work while under house arrest. Historians believed he had also written an obscure booklet called Diagramma. â€Å"Diagramma della Verita,† Langdon said. â€Å"Diagram of Truth.† â€Å"Never heard of it.† â€Å"I'm not surprised. Diagramma was Galileo's most secretive work – supposedly some sort of treatise on scientific facts he held to be true but was not allowed to share. Like some of Galileo's previous manuscripts, Diagramma was smuggled out of Rome by a friend and quietly published in Holland. The booklet became wildly popular in the European scientific underground. Then the Vatican caught wind of it and went on a book-burning campaign.† Vittoria now looked intrigued. â€Å"And you think Diagramma contained the clue? The segno. The information about the Path of Illumination.† â€Å"Diagramma is how Galileo got the word out. That I'm sure of.† Langdon entered the third row of vaults and continued surveying the indicator tabs. â€Å"Archivists have been looking for a copy of Diagramma for years. But between the Vatican burnings and the booklet's low permanence rating, the booklet has disappeared off the face of the earth.† â€Å"Permanence rating?† â€Å"Durability. Archivists rate documents one through ten for their structural integrity. Diagramma was printed on sedge papyrus. It's like tissue paper. Life span of no more than a century.† â€Å"Why not something stronger?† â€Å"Galileo's behest. To protect his followers. This way any scientists caught with a copy could simply drop it in water and the booklet would dissolve. It was great for destruction of evidence, but terrible for archivists. It is believed that only one copy of Diagramma survived beyond the eighteenth century.† â€Å"One?† Vittoria looked momentarily starstruck as she glanced around the room. â€Å"And it's here?† â€Å"Confiscated from the Netherlands by the Vatican shortly after Galileo's death. I've been petitioning to see it for years now. Ever since I realized what was in it.† As if reading Langdon's mind, Vittoria moved across the aisle and began scanning the adjacent bay of vaults, doubling their pace. â€Å"Thanks,† he said. â€Å"Look for reference tabs that have anything to do with Galileo, science, scientists. You'll know it when you see it.† â€Å"Okay, but you still haven't told me how you figured out Diagramma contained the clue. It had something to do with the number you kept seeing in Illuminati letters? 503?† Langdon smiled. â€Å"Yes. It took some time, but I finally figured out that 503 is a simple code. It clearly points to Diagramma.† For an instant Langdon relived his moment of unexpected revelation: August 16. Two years ago. He was standing lakeside at the wedding of the son of a colleague. Bagpipes droned on the water as the wedding party made their unique entrance†¦ across the lake on a barge. The craft was festooned with flowers and wreaths. It carried a Roman numeral painted proudly on the hull – DCII. Puzzled by the marking Langdon asked the father of the bride, â€Å"What's with 602?† â€Å"602?† Langdon pointed to the barge. â€Å"DCII is the Roman numeral for 602.† The man laughed. â€Å"That's not a Roman numeral. That's the name of the barge.† â€Å"The DCII?† The man nodded. â€Å"The Dick and Connie II.† Langdon felt sheepish. Dick and Connie were the wedding couple. The barge obviously had been named in their honor. â€Å"What happened to the DCI?† The man groaned. â€Å"It sank yesterday during the rehearsal luncheon.† Langdon laughed. â€Å"Sorry to hear that.† He looked back out at the barge. The DCII, he thought. Like a miniature QEII. A second later, it had hit him. Now Langdon turned to Vittoria. â€Å"503,† he said, â€Å"as I mentioned, is a code. It's an Illuminati trick for concealing what was actually intended as a Roman numeral. The number 503 in Roman numerals is – â€Å" â€Å"DIII.† Langdon glanced up. â€Å"That was fast. Please don't tell me you're an Illuminata.† She laughed. â€Å"I use Roman numerals to codify pelagic strata.† Of course, Langdon thought. Don't we all. Vittoria looked over. â€Å"So what is the meaning of DIII?† â€Å"DI and DII and DIII are very old abbreviations. They were used by ancient scientists to distinguish between the three Galilean documents most commonly confused. Vittoria drew a quick breath. â€Å"Dialogo†¦ Discorsi†¦ Diagramma.† â€Å"D-one. D-two. D-three. All scientific. All controversial. 503 is DIII. Diagramma. The third of his books.† Vittoria looked troubled. â€Å"But one thing still doesn't make sense. If this segno, this clue, this advertisement about the Path of Illumination was really in Galileo's Diagramma, why didn't the Vatican see it when they repossessed all the copies?† â€Å"They may have seen it and not noticed. Remember the Illuminati markers? Hiding things in plain view? Dissimulation? The segno apparently was hidden the same way – in plain view. Invisible to those who were not looking for it. And also invisible to those who didn't understand it.† â€Å"Meaning?† â€Å"Meaning Galileo hid it well. According to historic record, the segno was revealed in a mode the Illuminati called lingua pura.† â€Å"The pure language?† â€Å"Yes.† â€Å"Mathematics?† â€Å"That's my guess. Seems pretty obvious. Galileo was a scientist after all, and he was writing for scientists. Math would be a logical language in which to lay out the clue. The booklet is called Diagramma, so mathematical diagrams may also be part of the code.† Vittoria sounded only slightly more hopeful. â€Å"I suppose Galileo could have created some sort of mathematical code that went unnoticed by the clergy.† â€Å"You don't sound sold,† Langdon said, moving down the row. â€Å"I'm not. Mainly because you aren't. If you were so sure about DIII, why didn't you publish? Then someone who did have access to the Vatican Archives could have come in here and checked out Diagramma a long time ago.† â€Å"I didn't want to publish,† Langdon said. â€Å"I had worked hard to find the information and – † He stopped himself, embarrassed. â€Å"You wanted the glory.† Langdon felt himself flush. â€Å"In a manner of speaking. It's just that – â€Å" â€Å"Don't look so embarrassed. You're talking to a scientist. Publish or perish. At CERN we call it ‘Substantiate or suffocate.' â€Å" â€Å"It wasn't only wanting to be the first. I was also concerned that if the wrong people found out about the information in Diagramma, it might disappear.† â€Å"The wrong people being the Vatican?† â€Å"Not that they are wrong, per se, but the church has always downplayed the Illuminati threat. In the early 1900s the Vatican went so far as to say the Illuminati were a figment of overactive imaginations. The clergy felt, and perhaps rightly so, that the last thing Christians needed to know was that there was a very powerful anti-Christian movement infiltrating their banks, politics, and universities.† Present tense, Robert, he reminded himself. There IS a powerful anti-Christian force infiltrating their banks, politics, and universities. â€Å"So you think the Vatican would have buried any evidence corroborating the Illuminati threat?† â€Å"Quite possibly. Any threat, real or imagined, weakens faith in the church's power.† â€Å"One more question.† Vittoria stopped short and looked at him like he was an alien. â€Å"Are you serious?† Langdon stopped. â€Å"What do you mean?† â€Å"I mean is this really your plan to save the day?† Langdon wasn't sure whether he saw amused pity or sheer terror in her eyes. â€Å"You mean finding Diagramma?† â€Å"No, I mean finding Diagramma, locating a four-hundred-year-old segno, deciphering some mathematical code, and following an ancient trail of art that only the most brilliant scientists in history have ever been able to follow†¦ all in the next four hours.† Langdon shrugged. â€Å"I'm open to other suggestions.† 50 Robert Langdon stood outside Archive Vault 9 and read the labels on the stacks. Brahe†¦ Clavius†¦ Copernicus†¦ Kepler†¦ Newton†¦ As he read the names again, he felt a sudden uneasiness. Here are the scientists†¦ but where is Galileo? He turned to Vittoria, who was checking the contents of a nearby vault. â€Å"I found the right theme, but Galileo's missing.† â€Å"No he isn't,† she said, frowning as she motioned to the next vault. â€Å"He's over here. But I hope you brought your reading glasses, because this entire vault is his.† Langdon ran over. Vittoria was right. Every indictor tab in Vault 10 carried the same keyword. Il Proceso Galileano Langdon let out a low whistle, now realizing why Galileo had his own vault. â€Å"The Galileo Affair,† he marveled, peering through the glass at the dark outlines of the stacks. â€Å"The longest and most expensive legal proceeding in Vatican history. Fourteen years and six hundred million lire. It's all here.† â€Å"Have a few legal documents.† â€Å"I guess lawyers haven't evolved much over the centuries.† â€Å"Neither have sharks.† Langdon strode to a large yellow button on the side of the vault. He pressed it, and a bank of overhead lights hummed on inside. The lights were deep red, turning the cube into a glowing crimson cell†¦ a maze of towering shelves. â€Å"My God,† Vittoria said, looking spooked. â€Å"Are we tanning or working?† â€Å"Parchment and vellum fades, so vault lighting is always done with dark lights.† â€Å"You could go mad in here.† Or worse, Langdon thought, moving toward the vault's sole entrance. â€Å"A quick word of warning. Oxygen is an oxidant, so hermetic vaults contain very little of it. It's a partial vacuum inside. Your breathing will feel strained.† â€Å"Hey, if old cardinals can survive it.† True, Langdon thought. May we be as lucky. The vault entrance was a single electronic revolving door. Langdon noted the common arrangement of four access buttons on the door's inner shaft, one accessible from each compartment. When a button was pressed, the motorized door would kick into gear and make the conventional half rotation before grinding to a halt – a standard procedure to preserve the integrity of the inner atmosphere. â€Å"After I'm in,† Langdon said, â€Å"just press the button and follow me through. There's only eight percent humidity inside, so be prepared to feel some dry mouth.† Langdon stepped into the rotating compartment and pressed the button. The door buzzed loudly and began to rotate. As he followed its motion, Langdon prepared his body for the physical shock that always accompanied the first few seconds in a hermetic vault. Entering a sealed archive was like going from sea level to 20,000 feet in an instant. Nausea and light-headedness were not uncommon. Double vision, double over, he reminded himself, quoting the archivist's mantra. Langdon felt his ears pop. There was a hiss of air, and the door spun to a stop. He was in. Langdon's first realization was that the air inside was thinner than he had anticipated. The Vatican, it seemed, took their archives a bit more seriously than most. Langdon fought the gag reflex and relaxed his chest while his pulmonary capillaries dilated. The tightness passed quickly. Enter the Dolphin, he mused, gratified his fifty laps a day were good for something. Breathing more normally now, he looked around the vault. Despite the transparent outer walls, he felt a familiar anxiety. I'm in a box, he thought. A blood red box. The door buzzed behind him, and Langdon turned to watch Vittoria enter. When she arrived inside, her eyes immediately began watering, and she started breathing heavily. â€Å"Give it a minute,† Langdon said. â€Å"If you get light-headed, bend over.† â€Å"I†¦ feel†¦Ã¢â‚¬  Vittoria choked, â€Å"like I'm†¦ scuba diving†¦ with the wrong†¦ mixture.† Langdon waited for her to acclimatize. He knew she would be fine. Vittoria Vetra was obviously in terrific shape, nothing like the doddering ancient Radcliffe alumnae Langdon had once squired through Widener Library's hermetic vault. The tour had ended with Langdon giving mouth-to-mouth to an old woman who'd almost aspirated her false teeth. â€Å"Feeling better?† he asked. Vittoria nodded. â€Å"I rode your damn space plane, so I thought I owed you.† This brought a smile. â€Å"Touche.† Langdon reached into the box beside the door and extracted some white cotton gloves. â€Å"Formal affair?† Vittoria asked. â€Å"Finger acid. We can't handle the documents without them. You'll need a pair.† Vittoria donned some gloves. â€Å"How long do we have?† Langdon checked his Mickey Mouse watch. â€Å"It's just past seven.† â€Å"We have to find this thing within the hour.† â€Å"Actually,† Langdon said, â€Å"we don't have that kind of time.† He pointed overhead to a filtered duct. â€Å"Normally the curator would turn on a reoxygenation system when someone is inside the vault. Not today. Twenty minutes, we'll both be sucking wind.† Vittoria blanched noticeably in the reddish glow. Langdon smiled and smoothed his gloves. â€Å"Substantiate or suffocate, Ms. Vetra. Mickey's ticking.†

Heart of Darkness Study Guide Essay

Chapter 1 1. The setting of the story begins on the Nellie, a ship. The turn of the tide is significant because it gives the men on board extra time to talk, and Marlow begins telling his story. In addition, symbolically, the turning of the tide conveys a change, and perhaps, foreshadowing of the story. The author spends a lot of time dealing with light because it is the main symbol in the novella. Light and darkness are universal symbols that represent good and evil. Although not explicitly stated, those who have the light are those who are â€Å"civilized†, and those who have the darkness are those who remain â€Å"uncivilized†, particularly the people living in Africa. 2. Marlow appears different from everyone else on the ship because of how the author describes Marlow’s character. Conrad describes Marlow as having â€Å"sunken cheeks†, a â€Å"yellow complexion†, and resembling that of an â€Å"idol†. Marlow seems ill through this description. Sunken cheeks convey a lack of nourishment, as well as exhaustion. The color yellow in literature has two meanings: happiness and sickness. In this context, one may infer the color yellow to symbolize Marlow’s sickness, or corruption, as it correlates to the rest of his description. Lastly, an â€Å"idol† connotes a phantom. Marlow appears to be different from everyone on the ship through his description. The audience is civilized. All of the men have jobs, a lawyer, an accountant, the director, and the outside narrator. The story also explains how Marlow remained the only one out of the men to still follow the sea. He also portrays how he did not â€Å"represent his class.† This suggests that Marlow may not be as â€Å"civilized† as the other men. As Marlow begins to tell his story, the narrator explains how Marlow is about to embark on another â€Å"inconclusive† experience. The word inconclusive suggests not fully answering doubts and questions. In addition, Marlow begins to remark the â€Å"weakness of many tellers of tales who seem so often unaware of what their audience would best like to hear.† This conveys how Marlow hopes to interest, or intrigue, his audience. Marlow feels inclined to share his story so that his audience better understands him. 3. The Roman reacted to England, a dark place, by â€Å"civilizing† it, or conquering its territory. At that time, England looked like the â€Å"very end of the world.† It possessed â€Å"sand banks, marshes,  forests, savages.† The story conveys how there was little to eat for a civilized man and only the Thames water for drink. England was a dark place at that time because it was uncivilized. 4. According to Marlow, what redeems the conquest of the Earth is the idea only; the idea that men will unselfishly sacrifice themselves for. Marlow explains how conquering land, and the land’s people, really is not a pretty thing. I think Marlow breaks off because it is a sensitive subject for him to discuss, and maybe only something he truly understands. 5. Marlow keeps comparing the river to a serpent. The comparison is interesting because a serpent symbolizes evil, corruption, and temptation. Similar to the story of Adam and Eve, a snake, or the river in this case, tempts the protagonist. 6. Aside from knitting, the two women in the office appear to be secretaries, or receptionists, for the doctor. Both women appear to symbolize fate; they are the fates who spin, measure, or cute the thread of life. This symbol is an allusion to Greek mythology. As Marlow is progressing toward his journey to Africa, it is in the Company’s office that he meets these two women. 7. Fresleven went insane because he had spent so much time in the jungle. After attempting to stab the village chief, Fresleven was killed. The conflict began with an argument over a couple of hens, which cost him, his life. The village became abandoned because the natives became superstitious; they were all very afraid to kill a white man. 8. Marlow’s Aunt calls Marlow an â€Å"emissary of light† because she believes that during his journey to Africa, Marlow is going to bring knowledge and civilization to the â€Å"savages.† This reflects the imperialism during that time period. 9. The man-of-war is a lifeless forested stretch of coast. Once they reach the Congo River, Marlow boards another ship to journey further upriver. The man-of-war portends the lifelessness of many coasts in Africa; most parts of the place appear corrupt and dreary. 10. Marlow describes the Company’s station as a â€Å"Grove of Death†, in which among the trees there are dying natives and recurring dynamite blasts. I think the natives allowed themselves to be bullied by the white men because they felt inferior. During this time, imperialism was popular and the belief that a white man was better than a black man was common. I also do not think natives had the proper technology, means, or knowledge to necessarily stand up to a group of white men either. 11. The accountant is described as an elegant white man with a clean and  well-mannered appearance. The accountant is described as a â€Å"miracle† because he represents the Company, or how the Company wishes to be seen. The accountant is devoted to the Company. The station manager is described as an average man. The manager’s supreme gift is his ability to never get sick. Marlow does not like the station manager because he is jealous of Kurtz, and also because Marlow describes him as â€Å"originating nothing.† This suggests how the manager lacks innovation and is devoted to keeping up with appearances, although he has nothing to offer. The manager comments about how ‘men should only come out here if they don’t have anything inside.’ This conveys that in order to succeed in the ivory trade business and survive in Africa, one must be ruthless. 12. The brick maker appears to be idle as Marlow remarks on how there â€Å"wasn’t a fragment of a brick anywhere in the station.† The brick maker is waiting for his opportunity to move up the ladder within the company. 13. Kurtz’ painting is of a blindfolded woman carrying a lighted torch, in which her face is appears deceived by shadows. I suppose the painting reflects the men traveling to Africa, blindfolded, to civilize the natives, who represent the light. The woman is blindfolded as the European men are blinded by their negative influence on the natives. The shadows suggest darkness, which suggests corruption. 14. The manager and brick maker are upset at Kurtz’ pre-eminence because they are envious at his success. This conveys the competition, desperation, and corruption during this time period to do whatever it takes to be successful, powerful, and rich. For these European men, money was power and that was their desire. Marlow lies to the brick maker by playing along to further understand his motives. In addition, Marlow allows the brick maker to think he has an influence in Europe to gain information about Kurtz. 15. Marlow was unable to get the rivets from the Company. This suggests how the enterprise is allowing loose policies and for things to follow apart; this conveys a lack of professionalism. The manager does not want the rivets to make it out because he wants his Eldorado Exploring Expedition to follow through. 16. The Eldorado Exploring Expedition suggests an expedition in search for gold during this time. Although there was no gold in Africa, ivory was very valuable. This expedition was led by the manager’s uncle. Its purpose is to find ivory and exploit African resources. Chapter 2 1. The manager survives because he cannot get sick. His plan to â€Å"beat Kurtz† is by delaying the trip to the Inner Station, that way hopefully Kurtz’ illness will kill him because he will not receive the proper care in time. 2. The crew of the steamboat was the cannibals. Although savage, the cannibals are much better at controlling their behavior than the pilgrims. The pilgrims appear willing to begin destruction at any cause in order to gain ivory. The definition of â€Å"civilized† seems to belong to those who are able to exercise self-restraint. 3. The drums symbolize the culture that still exists in Africa. The forest appears to be moving throughout the journey, which may be foreshadowing how the natives are moving with the boat to assure that it does not meet Kurtz. 4. â€Å"The earth seemed unearthly† suggests the discomfort Marlow feels along his journey. On a larger scale, this conveys how Africa has become a place lacking of normality and humanity; Marlow expresses how he feels separated from Earth. â€Å"That was the worst of us, the suspicion that they weren’t human,† suggests how corrupt the men were; they appear to show no signs of humanity. 5. Marlow discovers a book about seamanship. The book appears admirable because it is the only bit of reality Marlow has encountered recently. 6. When they wake up, eight miles from the station, the coast has been covered in a thick fog which keeps them stationary. The fog is a white, however, it does not represent light or goodness. The fog suggests how Marlow’s steamer does not know exactly where they are or what lies ahead in their journey; everything appears unclear physically and emotionally. 7. Marlow claims that the natives will not attack because the â€Å"nature of their noise† seems to convey sadness. In addition, Marlow does not understand how there could be an attack with the severe fog. 8. The sounding man is killed first in the attack because he is the first man seen. The river comes to symbolize not only the way in which Marlow begins his journey into himself, but as they venture further up the river, Marlow begins to realize he has more in common with the natives than Europeans. In addition, the river continues to represent the heart of temptation. The helmsman gets killed because he began to freak out, abandoning his position to grab a gun. Marlow drives the natives away by using the steam-whistle. 9. Marlow wanted to meet Kurtz because he had heard such interesting, wild things about him. Kurtz  represents the thrilling and horrifying wildness that Marlow desired. Kurtz abandoned his life in Europe to pursue fortune in Africa. 10. Kurtz head was compared to that of an ivory ball. This suggests how important ivory was to this man; it was the only thing on his mind. Conrad uses a simile, irony, as well as symbolism to convey this. 11. Kurtz paper is about how white men must treat Africans as though the white men are much greater, super natural beings so that they can exert power over them. At the end, the scribble proclaims to exterminate all brutes. 12. The harlequin is the Russian man, Kurtz’ disciple. The harlequin knows a lot about Kurtz, he claims to only listen to Kurtz, and he acts only has information for Marlow. Chapter 3 1. The harlequin is boyish in appearance, and he is young. His brightly patched clothes are similar to the maps in the office Marlow had admired. The harlequin represents youth and adventure. The harlequin is still alive due to Kurtz’ influence. 2. The stakes outside of Kurtz’ compound were human heads. Most were faced in, while a couple was faced outward. They are the heads of â€Å"rebels†. 3. A group of native Africans carry Kurtz on a stretcher. Marlow describes Kurtz as resembling â€Å"an animated image of death carved out of ivory.† This further suggests how Kurtz was willing to die in pursuit of ivory, which symbolizes power. 4. Kurtz brings his guns with him. Since the natives view Kurtz as a deity, they believe that the guns hold great power. Kurtz brings them to further emphasize his power over the natives. 5. The â€Å"wild and gorgeous apparition of a woman† is a native woman, Kurtz’ mistress. Conrad pairs here with being a warrior. 6. Right before Kurtz dies, Marlow recognizes all of Kurtz’ emotions. This relates to Kurtz’ last words â€Å"the horror! The horror!† because perhaps Kurtz realized that the life he was living was actually not worth dying for. Marlow blows out the candle because it is symbolic of Kurtz’ life. 7. â€Å"He had something to say† relates to Kurtz, who always had something to say, while Marlow had nothing to say. Marlow believes that Kurtz last words are a victory because he thinks he realized his negative impact in the world and his corruption at that moment. 8. Back in the city, Marlow discovers that Kurtz had many other talents such as a gift in music and writing. 9. Marlow gives up the idea that the Europeans belong in Africa. He has gone about doing that by no longer choosing to pursue that lifestyle. 10. The Intended is Kurtz’ fiancà ©e. She  is described as being beautiful and often connected with imagery of light and heaven. Marlow’s belief that women live in beautiful worlds, which should not be disturbed, is relevant here as this beautiful woman is not intertwined with Kurtz’ alter lifestyle, his corrupt lifestyle. 11. Kurtz’ Intended claimed to have known him more than anyone else on Earth. However, she did not know the type of lifestyle Kurtz was living. Marlow tells the Intended that Kurtz’ last words were for her name. Marlow claims that â€Å"it would have been too dark† to tell her the truth. I think the Heart of Darkness is when one allows him or herself to live in a false reality, allowing themselves to lie and deceive others for their own benefit.

Qualities of a Great President essays

Qualities of a Great President essays What are the qualities of presidential leadership? What makes a president a great leader? The presidents were great leaders because they knew how to guide and to inspire the American People. The great presidents had leadership qualities such as possessing persistence like Lincoln, having resilience through education like Truman, demanding excellence like Kennedy, having sympathy or compassion like Lincoln, communicating and informing people like Reagan, being decisive like Grant the general, developing esteem like Franklin Roosevelt, having nerve or courage like Washington, practicing team leadership like Eisenhower, and finally sharing a vision like Thomas Jefferson. All these great presidents had these qualities as leaders that have transformed vision into reality. A quality most commonly associated with the president is leadership. A president must be able to lead the country. The president who comes to mind is Abraham Lincoln. Abraham Lincoln was a great man. He was honest, humble, and most of all: a great leader. He led in his early political days as well as leading the United States through the toughest time in our nations history. Lincoln issued the Emancipation Proclamation, which was extremely controversial; however, Lincoln held his ground, as all great leaders must. He stood up for what he believed in. He believed in the Constitution, the Bible, and the idea that all men are created equal. For a president to be successful, he needs to be ambitious. Also, the most successful presidents tend to be hard working and persistent. Presidents who succeed set ambitious goals for themselves and move heaven and earth to meet them. Lyndon B. Johnson was a very hard-working and ambitious president. Congress passed his proposals for increased federal aid to education, a cut in excise taxes, stronger safety measures for automobiles, and the establishment of two new executive departments-the Department of Housing and Urban D...

Programa refugiados CAM Honduras, Salvador y Guatemala

Programa refugiados CAM Honduras, Salvador y Guatemala Por orden del gobierno de los Estados Unidos, las autoridades migratorias han puesto fin al programa que permità ­a solicitar  estatus de refugiado para nià ±os ciudadanos centroamericanos de El Salvador, Guatemala o Honduras y que se conocà ­a por el nombre de CAM (Programa de refugiados menores centroamericanos, por sus siglas en inglà ©s). Desde el 9 de noviembre de 2017 se han dejado de aceptar solicitudes. Las à ºltimas entrevistas en relacià ³n con este programa se harn con fecha de 31 de enero de 2018. A partir de ese dà ­a, las personas con peticiones presentadas pero sin entrevista recibirn una nota con instrucciones adicionales. Por esta razà ³n este artà ­culo sobre el programa CAM ya no tiene validez y su informacià ³n se refiere solo a cà ³mo era el programa. Cà ³mo era el programa CAM antes del 9 de noviembre de 2017 Si se aprobaba  la solicitud, los nià ±os podrà ­an viajar legalmente a Estados Unidos y permanecer en el paà ­s. En este artà ­culo se explica quà © requisitos debà ­an  reunir los padres para poder solicitar este estatus para sus   hijos, quà © requisitos debà ­an  cumplir los hijos, quà © otras personas podà ­an  beneficiarse, cà ³mo se tramitaba y cules eran las estadà ­sticas. Quià ©n podà ­a  solicitar que sus hijos ingresen a Estados Unidos como refugiados El primer paso era  que el padre o la madre que era quien podà ­a realizar la peticià ³n, estuviera presente en los Estados Unidos legalmente.   Se entiende que se est legalmente si se est en alguna de las siguientes categorà ­as: residente permanente legalTPS o estatus de proteccià ³n temporalbeneficiario de DACA, es decir, llegà ³ a Estados Unidos siendo nià ±o, aplicà ³ por la Accià ³n Diferida y à ©sta le fue aprobada.cancelacià ³n de la deportacià ³n definitiva o temporal, o lo que se conoce en inglà ©s como withholding of removal o deferred enforced deportation. Quà © requisitos debà ­a  reunir el menor para ser pedido como refugiado por este programa En primer lugar, tenà ­a  que ser ciudadano de Guatemala, Honduras o El Salvador. En cuanto a la edad, originalmente se pedà ­a que fuera soltero menor de 21 aà ±os, pero despuà ©s se admitieron  peticiones para mayores de dicha edad, pero tenà ­an que ser solteros. Adems, la relacià ³n entre padre/madre e hijo podà ­a  ser biolà ³gica o por adopcià ³n. Tambià ©n se permità ­a solicitar a los hijastros, si se cumplà ­an una serie de requisitos. En el caso de relacià ³n biolà ³gica se deberà ­a  pasar un control de ADN. Inicialmente se tiene que pagar por este examen, pero si resultaba positivo se regresar el dinero. Quà © otras personas podà ­an  beneficiarse del programa CAM Originalmente, se podà ­a incluir en la peticià ³n del hijo o de la hija a 2 categorà ­as de personas: El padre o la madre que lo cuidaba en Honduras, Guatemala o El Salvador siempre y cuando estuviera legalmente casado con el padre o la madre que hace la peticià ³n. Los hijos solteros que el hijo pedido pudiera tener, es decir, los nietos de la persona que realizaba la peticià ³n.   Pero a partir de un cambio en el programa ya no era  necesario que el padre que pide desde Estados Unidos estuviera legalmente casado con el que cuida al hijo en Honduras, Guatemala o El Salvador.   Adems, se podà ­a  pedir a otros cuidadores del hijo, como por ejemplo abuelos o tà ­os Cà ³mo se tramitaba la peticià ³n CAM de refugio para menores centroamericanos El padre o la madre que estaba  legalmente en Estados Unidos debà ­a llenar el formulario DS-7699 al cual se podà ­a acceder sà ³lo   contactando con una Oficina de Reasentamiento. El trmite era gratuito. El menor debà ­a  ser entrevistado en su paà ­s de origen y si se aprobaba la peticià ³n podà ­a ingresar a Estados Unidos como refugiado. Tambià ©n podà ­a  suceder que el oficial consular no aprobase la peticià ³n. En estos casos hubo un tiempo en que era posible que se concediera un permiso de residencia temporal humanitario de carcter temporal. Es decir, serà ­a vlido por un tiempo pero no era un camino hacia la residencia permanente (green card). Sin embargo, el gobierno del presidente Trump le puso fin a este permiso humanitario con fecha de agosto de 2017. Tambià ©n era  posible que el menor pasara un tiempo en Costa Rica durante la tramitacià ³n de los papeles. Las estadà ­sticas del programa CAM Aunque ms de 9.000 solicitudes fueron  presentadas, menos de 3,000 fueron aprobadas y ms de1.500  personas han ingresado en Estados Unidos bajo este programa que comenzà ³ en diciembre de 2014.  ¿Cul era la razà ³n de la existencia de este programa? Principalmente por dos razones: Para intentar limitar la crisis de la frontera, principalmente con la llegada masiva de nià ±os solos sin ser acompaà ±ados por adultos y procedentes del rea que se conoce como Tringulo Norte (Honduras, Guatemala  y El Salvador).   Y tambià ©n intentar que los migrantes no sufran  violaciones, secuestros, amenazas, mutilaciones, golpizas y todo tipo de tropelà ­as (e incluso asesinatos) en su paso desde sus paà ­ses de origen y a travà ©s de Mà ©xico en su camino hacia el Norte y evitar situaciones de riesgo para sus personas causadas por la violencia de las pandillas en sus paà ­ses de origen Precisamente en situaciones de crisis humanitaria  son frecuentes los fraudes provocados por personas que prometen arreglar papeles cuando simplemente no es el caso. Para evitarlos,  es posible obtener informacià ³n directa de los organismos que llevan asuntos migratorios u obtener buenas referencias de abogados a bajo coste u organizaciones de ayuda a migrantes. Es fundamental evitar abusos. Este es un artà ­culo informativo. No es asesorà ­a legal.

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Communism - Research Paper Example It also promotes the fact that every worker should be rewarded for all his work and also holds a share in the profits. Communism is broadly defined as a movement which aims to fulfill all these aims. It tries to end wage labor and private property in terms of economics. Hence it is considered by many to be a form of governance which provides equality to all the people. The word communism is derived from the community which means that this type of governance takes the whole community when taking decisions. The rich do not get richer in a communist society and the poor do not get poorer. Moreover the state decides as to how the resources have to be allocated in the society. This creates a state of equality in the society because of which people do not have to fight for supreme power. Karl Marx defined communism in the following words â€Å"Communism is for us not a state of affairs that is to be established, an ideal to which reality [will] have to adjust itself. We call communism the real movement that abolishes the present state of things [emphasis in original]† (Holmes 2009). The workers in a communist government are not trapped to a single job as they have the freedom to change jobs whenever they want to. According to Karl Marx â€Å"Society regulates the general production and thus makes it possible for me to do one thing today and another tomorrow, to hunt in the morning, fish in the afternoon, rear cattle in the evening, criticize after dinner, just as I have a mind, without ever becoming a hunter, fisherman, shepherd or critic† (Fandel 2008). Over the years it is seen that many leaders have come who believed in the stability that communism could provide to the whole society. Vladmir Lenin of Russia provides a suitable example of a leader who believed in the roots of communism. He broadened the views of the general society regarding the difference between socialism and communism. He stabilized the roots of communism

LOREAL BUILDING A GLOBAL COSMETIC BRAND. Pages 644- 651 of your main Case Study - 1

LOREAL BUILDING A GLOBAL COSMETIC BRAND. Pages 644- 651 of your main text Ghauri and Cateora text book (2010) - Case Study Example L’Oreal has managed to penetrate the market deeper because of the strength of its brand. Mostly, it is its association with top models and proper marketing that has aided the company to fly high. Amid strong competitive environment, L’Oreal has fully engrossed in one line of product production to achieve quality. Unlike its competitors who have diversified, L’Oreal has only opted to stay fixed to one line of production. Branding is a major asset of a company and through it; a company can either achieve market or financial advantage (Jayachandran 2004). A brand can be defined as a name which influences buyers. Throughout its entire period in the market L’Oreal has managed to grab the attention of customers. At the display of its products customers are easily evoked to make a purchase. L’Oreal has adopted a method of saliency, differentiation and intensity to market its products globally. Being an attention driven economy brand campaign is a requirement, bringing to the fore the major attributes of the product aids the sale of that product; these are the mechanisms which L’Oreal has incorporated in its strategy (Cant 2006). L’Oreal’s brand has been a certitude and risk reducer in the market. Each moment a customer comes across these products they feel contended about the quality and use of them. L’Oreal’s product images portray a quality and functional product which is essentially attractive in the eyes of the customers. It is these appealing techniques which have spurred the growth of this company. A clear observation at the taglines of the company is a sign that its planning mechanisms are up to date; ‘because you are worth it’. These Cathy taglines are what pull customers continually to remain loyal in the company’s products. It gives a sense of caring and concern to customers in the market (Little & Marandi 2003) The logo chosen by the company is a simple and easily interpreted

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The Al-Qaeda Terrorist Organization - Essay Example The 9/11 created such a deep global impact that almost overnight, it virtually created a new breed of foreign, immigration and security policies not only of the United States but its allies as well. Al Qaeda, which means â€Å"the base’, is an international terrorist organization that was born at the heel of the Soviet retreat from Afghanistan in 1989. It was created out of the remnants of Arab participation in the Afghan resistance against the Soviet invasion of Afghanistan since 1978. As the defeated Soviets left Afghanistan, Osama bin Laden created al Qaeda to maintain the roster who participated in the resistance for future jihads. When bin Laden returned to Afghanistan in 1996 after he was driven out of Sudan through American pressure, he set up training camps for the training of Islamic militants under the noses of the hospitable Taliban. The group came under public glare in 1998 when it was linked to the bombing of the US embassies in Nairobi and Dar es Salaam. It virtually became a household name, however, after the suicide attacks on the World Trade Center in New York and the Pentagon on September 11, 2001, an incident now known as 9/11 (Robinson 17). Al Qaeda’s advantage over other terrorist groups is its global reach. It is most noted for its use of suicide terrorism directed at multiple targets simultaneously. It is believed that the purpose of al Qaeda is religious – that is, the establishment of a caliphate in the Middle East. Some quarters believed however that its motivations are political and religion is a mere front concealing a goal geared at establishing global dominion.

Speedo Marketing Strategy

Speedo Marketing Strategy To being with our organisational orientation lets look at some of the definition about Marketing and Marketing concept. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007 American Marketing Association Board of Directors) The right product, in the right place, at the right time, at the right price (Adcock) The achievement of corporate goals through meeting and exceeding customer needs better than the competition. (Jobber) Speedo is one of the leading brands in swim wear. Founded in 1910, in Australia by a young Scottish entrepreneur Alexander MacRae. Initially known as MacRae Knitting mills, the company was into undergarment business and due to the mounting response from Australian beach comers, MacRae integrated swimwear in his business. In 1920 swimwear popularity rose quickly because of the inclusion of swimming as a sport and mixed bathing. In 1928 they introduced a new model swimwear called Racerback outfit, which made the swimmers to swim faster. A new slogan was generated Speed on in your Speedos and the catchword became fashionable and finally a new name Speedo was coined. In 1951 Speedo Knitting Mills (Holdings) Ltd was integrated and turned into a public company (Sydney Stock exchange). Speedo started its operation in USA in 1959 and made into other international markets. It also moved into Europe by purchasing 30% share of Robert Shaw and Company Ltd. in Nottingham, England. The Japan and South Africa corporations approved licenses to Speedo to set up manufacture and division delivery in 1960. It made a significant deal with China in 1980. Many European Union provided license to the Speedo manufacturing and delivering. In 1980 it became official sponsor for Australia Institute of Sport. The Pentland Group took possession of Speedo in 1990 and finally the modern Speedo was born with new strategies and products. Today the Speedo trademark is protected in 175 countries with an annual turnover of $550 million. Since its inception, Speedo had been innovative in the competitive swimsuit market to design suits with the latest technology aimed at enhancing the swimmers performance. The technology and design of its suits brought Speedo to the forefront in performance swimming as more Olympic medals were won in Speedo than in any other athletic apparel brand. In 1928, the celebrated Swedish swimmer Arne Borg set a world record by wearing the Speedo swimwear and the brand won hearts of millions. The Speedos major success story in innovation starts way back in the 1950s when they were the first company to introduce normal wool into their fabric. They created roars in the 1950 Olympics by sponsoring the Australian swimming team in the new Speedo suit which broke records. Speedo had no turn back and was acknowledged as a market leader ever since in performance swimwear till the 2008 Olympics. They are successful to the extent that they command more than 70% of the market share in the US$200 million performance swimwear market globally. The 60s and 70s witnessed the unrivalled reign of Speedo in the performance segment. 49 medals were won in Mexico Olympics held in 1968, in which 22 set a world record by wearing Speedo. Speedo was the first to introduce nylon/elastane into the fabric in 1970 and even today the fabric is famous among the swimmers. More than 50 countries were sporting Speedo in Munich Olympics held in 1972. In 1976 Speedo became the official swimwear brand for the Montreal Olympics. In 1992, 1994 and 1996 Speedo came up with S2000, Endurance and Aquablade which were worn by most record breaking swimmers in Barcelona and Atlanta Olympics. Speedo launched Fast-skin swimsuit in 2000 Sydney Olympics which is made up of smooth crisp fabric and broke 13 world records. 2003 is a remarkable year for Speedo, as it turned to 75th year. Speedo launched Fast-skin series in 2004, which was worn by Michael Phelps and set a history in Athens Olympics by winning 8 medals. The LZR Racer the most advanced swimsuit launched by Speedo in his 80th year created history as 92% medals in swimming were won in the Speedo suit. In 1990 Speedo was bought by The Pentland Group and the new Speedo International LTD was born with new strategies and approach. Speedo an established name in the competitive swimwear segment was getting into the wider segment by focusing on commercial products with a sports attitude. Speedo implemented new marketing strategies through AD campaigns which was completely new to the company. Today Speedo is a Multi National Company operating in 175 countries with an annual turnover of $550 million. Speedo products are sold directly and through brand franchising and are available in departmental stores, speciality stores and sports goods stores. Speedo owned brand accelerate specially focused commercial wear for men and women sells pants, shirts, bags, caps, footwear etc. Speedo co branded AVP apparels sells beach volley products and accessories. Speedo sports water designed for athletes was launched in 2004 in collaboration with Fuze Beveraged Ltd. Speedo. Competitive advantage is fundamentally about the value that the customers put on the product assessed by how much they are willing to pay, and the organization that better serves the customers has the differential attribute or dimension to create better customer value (Jobber, D. 2006:p.53) Competitive Advantage of Speedo Speedo has been unique in the market since its inception a century ago. Speedo has a well earned reputation for excellence in quality, efficient in design and unique in its technology. Speedo has evolved themselves to both categories by introducing unique performance products at a higher price and commercial wear products at a normal price. The success of Speedo can be summarised as its competitive edge over other competitors over the last few decades. Speedo had faced fierce competition from multi-national companies known for its smart marketing activities like Nike, Adidas, TYR, Arena, Diana, Mizuno etc but was always in the top in competitive segment with more than 70% share in the $200 million industry. Speedo has evolved themselves into the competitive swimwear market and the commercial wear market, but it commands a competitive advantage only in the former. When it comes to Research and Development Speedo has gained a matchless competitive advantage with respect to its competitors. The main reason for this is Speedos commitment towards Research and Development. Speedo has always in the forefront in bringing out the best products with newest of technologies in the competitive swimwear market. Speedo started this in the 1950s by introducing wool into its fabric and the competitive advantage era of Speedo began. Since then till the year 2008 it had this competitive edge by bringing out the latest technology suit available in the market. They have worked with the best names in technology like the National aeronautics and space administration (NASA), reputed universities and private research agencies to develop its product. Introduction of the fast skin series, the fastest swimwear in the world in the 2008 Olympics When it comes to sponsored athletes Speedo has again gained the upper hand among its competitors. Speedo has sponsored most of the top ranking athletes in swimming like Michel Phelps, Natalie Coughlin, Ryan Lochte, Katie Hoff, Libby Trickett, Eamon Sullivan, Rebecca Adlington etc. No other has companies such an elite list of sponsored swimmers. Threat of entry in a swimming firms industry: A new sports company that enters into the industry brings in the potential to gain a new market share. The existing competitors pose a threat to the new comers, but in the case of Speedo it has been dominant in the market since its inception. It is big hurdle for the upcoming companies to gain a considerable market share against the existing company as they are highly popular in the customers mind with their smart proven strategies. Access of distribution channels- The distribution channel is well connected and diversified globally. The products are reaching all parts of the world with the highly competitive supply chain management. Sometime this barrier is so high that to surmount it, a new contestant must create its own distribution channels. Cost disadvantage independent of size- Unless the competitors reduce the price but consistent with the product quality. They might record low sale rate, if they dont upgrade the quality of the product to sustain in the market. Capital requirements- The net worth of the company is vital for the capital requirement. The capital can be mobilised from various asset produces to bank official. The budget has to be distrusted for the growth of the company in various sectors like inventories, R D, advertising budget etc. Recession could be an advantage or demerit to an economy and other firms. Some organisations might see recession as an advantage because it motivates the market to run effectively mostly during long-term. Taking Speedo as an example, the organisation seen recession as an advantage to them because, during recession competition within the swimming industry is less, it causes brings down the cost of swimming. If there is high number of swimming industry, the lesser the information they get about each other performance being an advantage to the firms, and more likely output and prices will be at a competitive level. Speedo looks at competitive advantage which lies not only in activities but in the way they do relate to each other, to supplier activities, customer relationship and to customer activities. That the phrases competitive advantage and sustainable competitive advantage have become commonplace is testimony to the power of individual belief ideas. The foremost part in the Marketing Mix is the Companys product, since such provides the handy needs to customer past near they looked for in the market. The product widens by the marketing managers into brands is to make a unique position in the market as well as in the customers needs. The Four Ps of marketing mix is the key factor in the market. Most of the organisations depend on the marketing mix elements. They are Product, Price, Promotion and Place. Product Definition simply refers to anything that can be offered to a market for attention, acquisition, use which may satisfy a want or need of an individual. Product base approach Quality is viewed as a precise and measurement variable. Speedo has ranked its product according to the price among of the desired attributed they posses. Because quality reflects the quantity of attributes that a product contains, and because attributes are considered costly to produce, higher quality goods will be more expensive. i. Conformance- It relates to reliability, as conformance stresses the extent to which ours products are designed and match pre-established standards. Conformance quality is meaningless if its not satisfactory to the customers. ii. Durability- how much use does one get from the Speedo product before it wears down and needs to be replaced. iii. Feature- secondary marketing mix that augment the basic function. iv. Reliability- the probability of a product breaking down applies particularly to customer durables, such as washing machine and to industry machinery. There are many verities in performance especially concentrated on swimming which is their major marketing product. After various transformations in the technology they have refined the product in aspect of performance in the sporty game swimming. Initially they started manufacturing with normal wool to silk to nylon and the latest is the Pulse fabric composed with lightweight woven fabric polyurethane panels to reduce drag. Based on the changes in the material used by Speedo, they have developed a new design for challenging swimmers which is the one that covers most part of the body. Speedo makes a full body suit (showing head, hands, and feet open), jumpers and endurances. The new suits manufactured has advantage, the material is used to reduce the drag which the performer can speed the strokes in the activities. This is approved by FINA and this is a popular product which it beating the new trend. There are various designs in the performance aspect such as Fastskin LZR Racer, Fastskin LZR Racer Tri-Pro, Fastskin FS Pro, Fastskin FSII, Endurance+ and 2010 FINA Approved suit. After three years of research and developed by Aqualab (Speedos global research and development facility) they came with a new product LZR Fast Racer suit specially for swimmers. As a part of their research Aqualab worked with a number of global partners including NASA, ANSYS, Otago University, and Australian Institute of sport to fabricate an Ultra lightweight, powerful and water repellent material to reduce muscle oscillation, skin vibration through powerful compression and to lower skin friction drag. The fabric is fast material and is a unique 3D three-piece pattern designed to optimize the shape of the swimmer. Scanning more than 400 bodies the pattern was from 30 to 3 piece pattern. The swimsuit is fully bonded and ultrasonically welded bonded seams to create a perfectly smooth and flexible streamlined surface finish. The Hydro form compression scheme is to compress fabric as per body shape with complete flexibility and optimum economy. The skin friction drag seams are bonded to lower sewn by 6% and the drag in LZR pulse is 8% lower than Fast Skin. This is approved by FINA 2010 especially for swimming, which is major marketing product. The LZR Racer Tri-Pro is Speedo Aqualabs RD expertise in understanding human activities and they have designed this product which is multi usage product used for swimming, biking and running which is a Triathlon product. The material used in LZR Racer the same is used in LZR Racer Tri-Pro which suits human body with respective to the environment. This suit dries up twice faster than a normal suit, which easily optimizes the body shape with good flexibility and with a fine smooth finish. This suit cover the body from shoulders to the laps, leaving the other parts like shoulders, arms and legs from laps to expose. The next advancement in swimwear technology was the FASTSKIN FS-Pro; made from the same material as the LZR Racer, it dried twice a s fast and lightweight. World class swimmers were consulted in developing this suit which again turned out to be a huge success. This was AQUALAB one of the most sophisticated product. The material for this suit was developed through biomimetrics (design based on nature) imitating the skin of certain aquatic animals especially shark. The material was highly stretchy with a colour and design similar to aquatic conditions and was imitating the shark, the fastest aquatic creature. The suit allows more oxygen to the swimmer adsorbs vibrations from the body and gives rigid support with less drag. The material used is super stretchy fabric, which allows moving freely with great comfort. This is an old product which every swimmer has to use in the early stages of learning which helps to retain a correct posture in swim. Endurance+ is 100% chlorine resistant, designed to last longer, dries more quickly and is 20 times more fade resistance than the commercial swimwear. The completer LZR Range of products is FINA approved as per 2010 rules. The products had created good demand due to the advanced, light weight, powerful material designed to opt shape of body flexible with a smooth finish by absorbing the body vibrations generated from the body and strengthens swimming power. The suit absorbs oxygen to the body by giving additional energy to the body; with a fast dry technology which is all applicable to FINA 2010 new rules. This is a whole range of safety precaution products from Speedo. Concentrated mainly on beginers, which includes swim vests, armbands, kickboards etc. Swim vest and arm bands allows the beginners to float above water without sinking. Kickboard is a product made of undrownable material which is held to stay above water and start peddling. Designed especially for women by women to identify the comfort in fitting by compress the stomach region and lifts up the breast which gives a good female structure. Speedo has a variety of equipments ranging from goggles, caps, MP3, Scuba gear, training aids, footwear etc each specially designed for aquatic activities. Goggles provide clarity vision in water and are UV protective, anti-fog, mirror lens witha rubber double head strap to fit in head perfectly and also safeguards eyes in chlorine water. Underwater MP3 can be used upto 3 metres under water, easy to operate, easy to charge via laptops which last for nine hours. Bio fuse footwear is designed to keep the surface wet by immediate exit of water from pores with good grip on wet floors and is ideal choose in beaches and pools. Speedo uses a tool called economic value to increase perception of value. It is regarded as an appropriate pricing method for this particular market. The terms used in this approach are defined as follows. a. Incremental or improvement value- This will represent the potential incremental satisfaction or profit that Speedo customer can expect from a product over other reference product. b. Reference product- It refers to any product that is accomplishing the same function as the product whose economic value is looked into by the customer. In Speedo, sensitivity pricing is regarded as a key element in the conceptualization of price. It not only assists in developing a marketing strategy but also helps to identify segments with different price sensitivity and the range within which price should be set. i. Price quality effect: Buyers are less sensitive to product price to the extent that higher price signals better quality. ii. Unique value effect: Buyers are more or less sensitive to product price; the more they value any unique attributes that differentiate from the competitors products. iii. Difficult comparison effect: Buyers may seek loyalty with approved supplies or established brand names. Pricing a product in a company has many formulas and strategies in order to come out with the best price. Pricing imitate the supply and demand bond. To understand the pricing strategies in simple, lets us look at the pricing strategies matrix. Premium pricing is about the goods or service where there is uniqueness in high price. This method is used when significant competitive reward exists. In Speedo the LZR Racer, Fast Skin FS Pro, Fast Skin FSII is positioned as their premium priced brand due to its uniqueness in the market. It is uncompromisingly priced around  £210- £550. Economy Pricing: The selling price of the product is kept low, targeting a specific range of low and middle class customers in the market. This strategy is also used in penetration pricing also in order to gain market share in the first place. Speedo fits in some of there products like goggles and caps at economy price to widen its customer base. Goggles range from  £3- £22 and caps from  £5- £17. Charging a higher rate for a product at its initial stage due its uniqueness or demand and then reducing the price once the demand is over or a similar product is been launched in the market. Speedo introduced LZR Racer swimwear and charged a higher rate due to the uniqueness and demand in the market. After a few months, competitors like TYR and Arena replicated the same product and produced at a low cost. Speedo skimmed their price to get in pace with the competition. Product Line Pricing: Bundling different products to sell it in a profitable rate to the customer is known as product line pricing. Speedo bundles caps, goggles, and jammer. For example the cap could be  £5, goggles  £3 and jammer  £60, but the whole package only costs  £68. Promotional Pricing: Promotional Pricing is where the commodities are marked below margin price in the shop for the time being to attract the customer, anticipating that they will buy more products. Speedo has a lot of special offers to make the customer buy more goods. For example Speedo offers direct online the Mens Skitty T-shirt is  £15, but the margin price for the T-shirt  £20. These are the wide range of products displayed in the quadrant manner. For example product such as FASTSKIN LZR Racer, LZR PRO, FS PRO, FS II are grouped into one phase. Geographical Pricing: Companies adapt to different pricing strategies according to the geography. Operating in 175 countries having customers with various outlook and economic structure, geographical pricing is very important for Speedo. For example Speedo introduces a product with a high price in developed countries, whereas it will introduce low price or medium products in underdeveloped countries. Another example of international pricing of Speedo is LZR Racer Elite Jammer which cost  £130 in Europe, where as it cost $260 in USA. Factors affecting price decisions: Promotions: Promotion is the third factor in marketing mix. It caters elements such as advertising, direct marketing, digital marketing, public relations and sales promotion. Speedo has been in the forefront in advertising and branding strategy. One of the important criterions in promotional mix is to influence end users to buy the product by integrating marketing communications. The message should reach the customers in such a way that it covers all aspects of distribution in the market. Speedo, marketing has worked with an aim of favouring the end users with reliability and contentment of the product. Speedos initiated there first promotional event in branding by sponsoring the Australian team in Speedo swimwear during the 1956 Olympics held in Melbourne. It turned out to be a tremendous success when the team won 8 gold medals boosting the brand value of Speedo. Speedos global market growth took place in the 60s where it witnessed stunning performances by athletes gaining 27 gold medals sporting Speedo suits. The campaigns done during the 1970s and 80s were more focussed in establishing fresh ventures by signing deals with Canada and China. By then Speedo gained the market in Europe and parts of Asia. Target Market: Speedo focuses more in Research Development where it produces advanced high performance designs for targeting right from the child who wants to learn swimming till the Olympic Gold Medallists. Their motto is to satisfy the goals of the swimmer with speed, contentment and flexibility. Communication Objectives: In business being a well established brand means it has to maintain its reputation by coming out with best of products in the market. These objectives are channelled to the consumers through media and other communication channels like websites, outdoor campaigns, online media, television, pamphlets, sponsorships etc. Promotional Methods: This includes various strategies to generate sales by getting into the public through various activities like: Sales Promotions: Discount offers, Price slashes, sales vouchers, clubbed offers with other products, combo offers like the purchase of Caps and goggles with a discount in price. Digital marketing Digital marketing has turned out to be the next big thing of the new millennium. It utilizes the digital mediums like internet, mobile, televisions and other interactive channels. Speedo has recently evolved to global online presence and digital marketing through social media space, fan pages, blogs and social media applications. Schemes like Free delivery with orders over 40 £, options like standard delivery and express delivery, sales are generated in volumes. Special offers like price discounts with Speedo coupons and online vouchers are also available. Advertising has been a key strategy of Speedo but with high selectivity. The million dollar campaign before the 2008 Olympics was the recent one which created a brand image that no brand has gained in the Olympics. The brand image is to such an extent that in India when you ask for a branded swimsuit then you will end up in getting Speedo. This is the effectiveness of Speedos advertising campaign even though done rarely. The Olympic Games are so integral to our brand strength, said Craig Brommers, VP-marketing. We want to use the Olympics as a springboard to talk about other parts of our business that are increasingly important. Speedo owns more than 70% market share of the performance and sport swimwear category, but that is a smaller part of our business as we expand. Publication:Brandweek, Date:Monday, March 8 2004 Effectiveness of advertising depends mainly on timing, trustworthiness, performance play, branding etc. Speedo has perfectly designed all these elements with perfect balance and that makes Speedo once again unique in the market. Speedo has famous athletes like Michael Phelps, Hannah Stockbauer and Kosuke Kitajima in their ad campaigns which increases there brand image further in the market Public Relation The PR department of Speedo works out rigorously as there are a number of product launches from Speedo international. It ensures that the company is maintaining the decorum of the products, media buzz, word of mouth and new product launches. The PR department well managed the crisis during the controversy about the swimsuit LZR Racer which took place during the Beijing Olympics held in 2008. Negativity sprouted up when some people want it banned during the competitions, since the levels of buoyancy are at unprecedented levels which they felt an unfair advantage for swimmers in the form of technological doping. But FINA (International Swimming Federation) disproved the false aspects imposed on Speedo and approved the LZR racer swimsuit. The PR department was at its best as they coordinated well with the media in solving the issues. ENDORSEMENTS SPONSORSHIPS: Olympic Games hes been an integral part of Speedos endorsements and sponsorships. 2008 was the most remarkable year as the Speedo sponsored athlete Phelps created waves in the Olympics when he bagged 8 gold medals with world record which is the best by any athlete in Olympic history. Speedo recently announced the extension of the sponsorship deal with the swimming legend Michael Phelps till 2013. Place is a key factor in marketing mix, as the produced goods has to be stored in suitable locations so that it can be channelled into proper distributions. Satisfying customer needs is not only the sole criterion for a manufacturer, but the calculation of the exact product requirement should also be met through proper channel intermediaries. In the case of Speedo, the key strategy remains focused in most of the Olympic event sponsorships. So, that the brand reaches the mass face value thereby gaining customer loyalty. The trading system for Speedo is more focused on marketing mix. The shelving of products in stores portrays a clean appearance, so that the sales would improve and traders would be benefited. The gap between the manufacturer and end user is filled by the marketing intermediaries such as (brokers, commission agents, retailers). The main function of the channel intermediaries is to resolve the difference between the buyer and seller where the seller produces large volumes with a limited goods range, whereas the buyer will require only limited goods with diversified range of products. In the case of Speedo the breaking bulk factor seems to work out well in the retailing sector where there is wide buying range of options for the customers to chose from. For example in goggles the Speedo brand has its products lined up for each purpose such as Racing, Training, Optical, Essential and Children. Minimising the number of transactions during the distribution will improve the efficiency of the business performance. By creating the hub the manufacturers will optimize the transactions which ultimately reduce the selling cost of the product. For Speedo the entry of digital marketing has reduced the distribution through commission agent which proves to be more efficient. The location and time are vital for any global business. In the case of Speedo it has diversified in the international markets and acquired a large clientele base irrespective of the geographic locations. Online purchases and free home delivery offers by the Speedo eases the customers purchase by saving their time gap. Channel Scheme factors: The channel decisions grip selection of the most efficient allocation channel. There are channel factors which influence the marketing channel integration. 1. Market factors 2. Producer factors 3. Product factors 4. Competitive factors 1. Market factors: The buying behaviour proves to be a challenge while considering the consumer expectation relating to the product. The customer tends to buy through direct outlets or retailer depending on their convenience. As in the case of Speedo majority of the customer either purchase online or through outlets. The strength of Speedos marketing lay with the proper distribution channel and network. 2. Producer factors: The deficient factor that the producer faces is the lacking of enough resources to coordinate its channel functions. The strategy of the channel might have its effects during the product mix that the producer initiates. In the case of Speedo the direct distribution proves to be price effective as it has different range of products. 3. Product factors: Speedo has a mix of intermediaries which ranges from direct online sales, agent, direct outlet, and direct distribution to the retailers. Since the life of the Speedo product is subject to long-term the direct distribution by the distributors will deny storing the products in large volume if the existing goods have not been sold. 4. Competitive factors: Speedo not only utilises the traditional distribution channels to sell its products but also has evolved themselves to the newly emerging distribution techniques like digital marketing which involves online sales etc. For example Speedo has spent millions Sheffield based agency; Quba has delivered a banner campaign for Speedo, following its success in the Olympics with swimmers Michael Phelps and Stephanie Rice. This is the first digital campaign for Speedo which was targeting young adults and teenagers. The agency also produced an interactive rich media banner featuring video of the athletes and the opportunity to enter the competition by submitting details into a form embedded into the banner itself. 34 variants of the banners were produced by the agency for oversees market in a very tight turnaround time. SWOT Analysis: SWOT analysis is the main instrument for the company to audit the strengths, weakness, opportunities and threats (SWOT). The strengths and weakness are internal factors. Opportunities and threats are the external factors. SWOT analysis is very helpful for the managers to plan at the first stage, since it shows the key factors of the organisation. SWOT Analysis The Marketing managers should know the SWOT analysis, so that they know the company mances and chance. The analysis is to make an impact in the growth of the organisation. 1. (S)trengths: The main strength for Speedo is the innovative of new product in the market. The latest new product of Speedo Shapeline Swimwear. The RD of Speedo resea